Our good friend at rentoid.com Mr Ben Rowe, who runs the website I vote for art- has just done a terrific post on his blog which really define what we believe. So we’ve shamelessly copied and pasted right here so you can see into our soul.
My generation would like to break up with you.
Everyday, I see a widening gap in how you and we understand the world — and what we want from it. I think we have irreconcilable differences.
You wanted big, fat, lazy “business.” We want small, responsive, micro-scale commerce.
You wanted financial fundamentalism. We want an economics that makes sense for people — not just banks.
You wanted shareholder value — built by tough-guy CEOs. We want real value, built by people with character, dignity, and courage.
You wanted an invisible hand — it became a digital hand. Today’s markets are those where the majority of trades are done literally robotically. We want a visible handshake: to trust and to be trusted.
You wanted growth — faster. We want to slow down — so we can become better.
You didn’t care which communities were capsized, or which lives were sunk. We want a rising tide that lifts all boats.
You wanted to biggie size life: McMansions, Hummers, and McFood. We want to humanize life.
You wanted exurbs, sprawl, and gated anti-communities. We want a society built on authentic community.
You wanted more money, credit and leverage — to consume ravenously. We want to be great at doing stuff that matters.
You sacrificed the meaningful for the material: you sold out the very things that made us great for trivial gewgaws, trinkets, and gadgets. We’re not for sale: we’re learning to once again do what is meaningful.