Last week Monique Conheady gave a great talk at the Melbourne Entrepreneurial event the Hive. Monique is the founder and CEO of super Groovy Business Flexicar.
Firstly - we’d like to say how awesome we think Flexicar is and really think you should all check it out. A great idea with super eco credentials which encourages people to share cars and provide an infrastructure to do this.
Secondly - Monique had some cool ideas on what being green in business is all about, which we loved so much at rentoid we thought we’d share right here:
Green Washing: Companies who offset the bad stuff they do for the environment, buy paying to offset their actions, in carbon credit or by other means.
Light Green: Businesses which have a semi green angle to what they do, and use it for marketing purposes.
Bright Green: Startups and new businesses which are a paradigm shift in consumer behaviour and move humans along the sustainability scale.
Monique’s business is clearly bright green. we’d like to think rentoid is too.