The greatest challenge of all facing the environment is this. The decision makers live in the house immediately below:
This is the outlook they have:
The outlook they have on a daily basis does not reflect the challenges we face. There is no physical evidence in their day to day living. In order to orchestrate change, the decision makers would have to live in this house below:
With this outlook:
These houses are a 30 minute drive from each other, in the one city. In two separate suburbs. The fact is our environment shapes our immediate behavior. If we want true behavioral change then we must change peoples outlooks.