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Archive for the ‘consumerism’ tag

How many ladders does the world need

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Yes, I own a ladder. But why? It’s something that most of us only need to use a few times a year, if that. I’m sure it’s a similar story at your house. Is it really necessary for us all to have one each? Why couldn’t we just buy one collectively with our neighbours and share it? Well I’d like you to tell me! In the meantime, here is my theory:

People have been willing to pay for access to a ladder anytime, with no hassles for say $100 for a new one, and the space it will take up in the already cluttered garage because until very recently there hasn’t really been an alternative, no other easy option.

Sure you could ask your neighbours if you could borrow theirs but maybe you’re afraid of annoying them. You could post an add up at the local shops asking to borrow one but this is quite a bit of hassle and maybe no one who owns one.

But things are different now. With the Internet and rentoid it is easy to rent access to a ladder only when you need it for say $10 each time. Is that all? Sounds too good to be true! Well yes, there is a small caveat, if someone rents the ladder at the same time you were planning to then you have a problem. But the thing is, it’s unlikely that will happen, and if it does, well it’s also pretty unlikely that it will be the end of the world if you can’t rent it today like you planned and have to get it tomorrow instead. For me, that small chance is definitely worth taking because I save money by renting, and because I can feel good about saving the environment by getting one less ladder manufactured.

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The real truth behind this post is that the ladder is just an example for most things we buy. So remember this post nexct time you go out to buy something you intend to use infrequently.

Geordie - rentoid team.

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May 23rd, 2011 at 11:25 pm

Your hidden assets

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A few bits and pieces I have lying around the house…

Books - don’t read them every day (and hard to read more than one at a time.)

DVDs - I’ve already watched the.

Clothes & shoes - can’t wear them all at once.

Backpacks - I have 2. I might use one in a day, but almost never need to use both at once.

Musical instruments and gear - that guitar has been sitting in the corner for quite a while now. But I’m still very attached to it and don’t want to sell it.

Bubble machine - bought it for a party but I don’t have parties very often.

Hard drive space - I while back my external hard drive was having some problems and needed to be reformatted. The problem was I didn’t have anywhere to put all my files so I had to go out and buy another one just so I could copy over the files and fix it. Crazy right?! I hope I can help someone else avoid this conundrum by listing my own hard drive space on rentoid.

Dumbells - These are something that many people have, but think about it, if you’re like me, most people don’t use them every day and the days I do use them it will only be for 15 minutes or so.

Suit - what do I need this for? Weddings and funerals. Do these come around often? Nope.

TVs - Sure, it might turn out that nobody wants to rent your old TV but you never know, and it certainly doesn’t hurt trying.

I’ll be listing these on rentoid in the next few days. What items do you have lying around the house that could be out there making you easy money?

Geordie - rentoid team.

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May 22nd, 2011 at 11:14 pm

Exploding Rental Myths #1- “You only rent when you can’t afford to buy it”

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Part of the fun here at rentoidHQ is smashing lots of common myths and misconceptions about hire and rental.  So we thought we’d do a short series of blog posts on some of the key myths that rentoid has helped squash.

Starting with the myth that you only rent stuff you can’t afford.

The economic logic just doesn’t add up on this one.

Let me give you an example.  Do you own a camcorder?  It probably cost you about $500, and you may have saved for it, put it on the plastic, whatever, but you were able to afford it.

So then, how many times have you used it?  A recent twitpoll on twitter suggests most people have used theirs an average of four times.  Thats $125.00 a time!

Would you have purchased it if the sales guy said to you “Each time you use this HD-XP-3300 SL-CD Cam Corder it will cost you $125.00″?

Didn’t think so.

To rub salt into your wound, that camera at the back of your cupboard is probably out of date now too.

But you can rent new HD Cam Corders for about $120.00 a day.   That’s cheaper than buying a new one, and it features the lastest technology.

Rent it four times, and that’s $480.00, cheaper than spending $500+ on a new one.

And it doesn’t matter if its a lawnmower, ladder, Playstation, or car roof carrier, the economics of buying some of these items that you can afford, but rarely use always looses out to renting!

Myth Busted!

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And if you have an example to share about how you have used rentoid to rent something that you could afford, but only needed on a temporary basis, we’d love to hear about it!

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August 12th, 2010 at 1:09 am

Paul Graham on ‘Stuff’

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For those of you who don’t know, Paul Graham is one of the great thinkers of our time. His essays, are classics when it comes to business, startups, and life philosophy.

One in particular PG wrote on ‘Stuff‘ feels as though it was written with rentoid.com in mind, so I thought I’d share it here. I’m sure he wont mind :)

People have too much stuff. Most people in America do. In fact, the poorer people are, the more stuff they seem to have. Hardly anyone is so poor that they can’t afford a front yard full of old cars.

It wasn’t always this way. Stuff used to be rare and valuable. You can still see evidence of that if you look for it. For example, in my house in Cambridge, which was built in 1876, the bedrooms don’t have closets. In those days people’s stuff fit in a chest of drawers. Even as recently as a few decades ago there was a lot less stuff. When I look back at photos from the 1970s, I’m surprised how empty houses look. As a kid I had what I thought was a huge fleet of toy cars, but they’d be dwarfed by the number of toys my nephews have. All together my Matchboxes and Corgis took up about a third of the surface of my bed. In my nephews’ rooms the bed is the only clear space.

Stuff has gotten a lot cheaper, but our attitudes toward it haven’t changed correspondingly. We overvalue stuff.

That was a big problem for me when I had no money. I felt poor, and stuff seemed valuable, so almost instinctively I accumulated it. Friends would leave something behind when they moved, or I’d see something as I was walking down the street on trash night (beware of anything you find yourself describing as “perfectly good”), or I’d find something in almost new condition for a tenth its retail price at a garage sale. And pow, more stuff.

In fact these free or nearly free things weren’t bargains, because they were worth even less than they cost. Most of the stuff I accumulated was worthless, because I didn’t need it.

What I didn’t understand was that the value of some new acquisition wasn’t the difference between its retail price and what I paid for it. It was the value I derived from it. Stuff is an extremely illiquid asset. Unless you have some plan for selling that valuable thing you got so cheaply, what difference does it make what it’s “worth?” The only way you’re ever going to extract any value from it is to use it. And if you don’t have any immediate use for it, you probably never will.

Companies that sell stuff have spent huge sums training us to think stuff is still valuable. But it would be closer to the truth to treat stuff as worthless.

In fact, worse than worthless, because once you’ve accumulated a certain amount of stuff, it starts to own you rather than the other way around. I know of one couple who couldn’t retire to the town they preferred because they couldn’t afford a place there big enough for all their stuff. Their house isn’t theirs; it’s their stuff’s.

And unless you’re extremely organized, a house full of stuff can be very depressing. A cluttered room saps one’s spirits. One reason, obviously, is that there’s less room for people in a room full of stuff. But there’s more going on than that. I think humans constantly scan their environment to build a mental model of what’s around them. And the harder a scene is to parse, the less energy you have left for conscious thoughts. A cluttered room is literally exhausting.

(This could explain why clutter doesn’t seem to bother kids as much as adults. Kids are less perceptive. They build a coarser model of their surroundings, and this consumes less energy.)

I first realized the worthlessness of stuff when I lived in Italy for a year. All I took with me was one large backpack of stuff. The rest of my stuff I left in my landlady’s attic back in the US. And you know what? All I missed were some of the books. By the end of the year I couldn’t even remember what else I had stored in that attic.

And yet when I got back I didn’t discard so much as a box of it. Throw away a perfectly good rotary telephone? I might need that one day.

The really painful thing to recall is not just that I accumulated all this useless stuff, but that I often spent money I desperately needed on stuff that I didn’t.

Why would I do that? Because the people whose job is to sell you stuff are really, really good at it. The average 25 year old is no match for companies that have spent years figuring out how to get you to spend money on stuff. They make the experience of buying stuff so pleasant that “shopping” becomes a leisure activity.

How do you protect yourself from these people? It can’t be easy. I’m a fairly skeptical person, and their tricks worked on me well into my thirties. But one thing that might work is to ask yourself, before buying something, “is this going to make my life noticeably better?”

A friend of mine cured herself of a clothes buying habit by asking herself before she bought anything “Am I going to wear this all the time?” If she couldn’t convince herself that something she was thinking of buying would become one of those few things she wore all the time, she wouldn’t buy it. I think that would work for any kind of purchase. Before you buy anything, ask yourself: will this be something I use constantly? Or is it just something nice? Or worse still, a mere bargain?

The worst stuff in this respect may be stuff you don’t use much because it’s too good. Nothing owns you like fragile stuff. For example, the “good china” so many households have, and whose defining quality is not so much that it’s fun to use, but that one must be especially careful not to break it.

Another way to resist acquiring stuff is to think of the overall cost of owning it. The purchase price is just the beginning. You’re going to have to think about that thing for years—perhaps for the rest of your life. Every thing you own takes energy away from you. Some give more than they take. Those are the only things worth having.

I’ve now stopped accumulating stuff. Except books—but books are different. Books are more like a fluid than individual objects. It’s not especially inconvenient to own several thousand books, whereas if you owned several thousand random possessions you’d be a local celebrity. But except for books, I now actively avoid stuff. If I want to spend money on some kind of treat, I’ll take services over goods any day.

I’m not claiming this is because I’ve achieved some kind of zenlike detachment from material things. I’m talking about something more mundane. A historical change has taken place, and I’ve now realized it. Stuff used to be valuable, and now it’s not.

In industrialized countries the same thing happened with food in the middle of the twentieth century. As food got cheaper (or we got richer; they’re indistinguishable), eating too much started to be a bigger danger than eating too little. We’ve now reached that point with stuff. For most people, rich or poor, stuff has become a burden.

The good news is, if you’re carrying a burden without knowing it, your life could be better than you realize. Imagine walking around for years with five pound ankle weights, then suddenly having them removed.

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March 27th, 2010 at 5:00 pm

The rentoid philosophy

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Our good friend at rentoid.com Mr Ben Rowe, who runs the website I vote for art- has just done a terrific post on his blog which really define what we believe. So we’ve shamelessly copied and pasted right here so you can see into our soul.

Dear Old People Who Run the World,

My generation would like to break up with you.

Everyday, I see a widening gap in how you and we understand the world — and what we want from it. I think we have irreconcilable differences.

You wanted big, fat, lazy “business.” We want small, responsive, micro-scale commerce.

You turned politics into a dirty word. We want authentic, deep democracy — everywhere.

You wanted financial fundamentalism. We want an economics that makes sense for people — not just banks.

You wanted shareholder value — built by tough-guy CEOs. We want real value, built by people with character, dignity, and courage.

You wanted an invisible hand — it became a digital hand. Today’s markets are those where the majority of trades are done literally robotically. We want a visible handshake: to trust and to be trusted.

You wanted growth — faster. We want to slow down — so we can become better.

You didn’t care which communities were capsized, or which lives were sunk. We want a rising tide that lifts all boats.

You wanted to biggie size life: McMansions, Hummers, and McFood. We want to humanize life.

You wanted exurbs, sprawl, and gated anti-communities. We want a society built on authentic community.

You wanted more money, credit and leverage — to consume ravenously. We want to be great at doing stuff that matters.

You sacrificed the meaningful for the material: you sold out the very things that made us great for trivial gewgaws, trinkets, and gadgets. We’re not for sale: we’re learning to once again do what is meaningful.

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July 18th, 2009 at 5:46 pm