Yes, I own a ladder. But why? It’s something that most of us only need to use a few times a year, if that. I’m sure it’s a similar story at your house. Is it really necessary for us all to have one each? Why couldn’t we just buy one collectively with our neighbours and share it? Well I’d like you to tell me! In the meantime, here is my theory:
People have been willing to pay for access to a ladder anytime, with no hassles for say $100 for a new one, and the space it will take up in the already cluttered garage because until very recently there hasn’t really been an alternative, no other easy option.
Sure you could ask your neighbours if you could borrow theirs but maybe you’re afraid of annoying them. You could post an add up at the local shops asking to borrow one but this is quite a bit of hassle and maybe no one who owns one.
But things are different now. With the Internet and rentoid it is easy to rent access to a ladder only when you need it for say $10 each time. Is that all? Sounds too good to be true! Well yes, there is a small caveat, if someone rents the ladder at the same time you were planning to then you have a problem. But the thing is, it’s unlikely that will happen, and if it does, well it’s also pretty unlikely that it will be the end of the world if you can’t rent it today like you planned and have to get it tomorrow instead. For me, that small chance is definitely worth taking because I save money by renting, and because I can feel good about saving the environment by getting one less ladder manufactured.
The real truth behind this post is that the ladder is just an example for most things we buy. So remember this post nexct time you go out to buy something you intend to use infrequently.
Geordie - rentoid team.